Check out the amazing digital marketing trends of 2021

Every online business looks out for more leads, more traffic, and an increase in revenue. Here are some market trends that you must consider while formulating the digital marketing strategy. This will surely help you get an edge over your competitors.

1)List on Google my business — GMB:
For local small businesses, verification on the local listings is very important. First, you need to sign up on Google My Business. Then you create a new listing and claim your listing. This will help to boost your ranking in Google SERPs. In the GMB, important information about your business is listed, like business hours, locations, services, etc.

2)Go for local SEO -listing on all possible local business directories:
These days people search for a particular business in a particular geographic location. It is here that local SEO comes into the picture, and it is one of the most important aspects of digital marketing. The local SEO algorithm of Google is updated frequently. So, you also need to make the required updates in the listing. Make sure that you are listed in all the local business directories so that your website is optimized for local searches.

3)Using Interactive content:
One of the best ways to improve customer engagement and ensure that the potential customer is glued to your website is by adding interactive elements. You can add interactive elements to your website and social media pages.

4)Introduce loyalty programs:
Loyalty programs are one of the best ways to retain clients. Loyalty programs these days are not only about coupons and discounts. Clients today want an omni channel experience that integrates different methods of shopping and good customer support.

5)Use Automated Bidding in Google Ads:
In the case of automated bidding in Google ads, the prior moves are automated by Google so that your bid is adjusted in real-time. Automated bidding lets you focus on other aspects like PPC performance etc.

6)Use Voice Search Queries & Keywords:
For SEO, you have to use the power of voice search. For this, you will have to optimize the content for voice. It has to be conversational so that it can be in tandem with the search queries.

7)The importance of Google’s featured snippet:
Today position zero is the most important position in Google search. It is Google’s featured snippet, which is separated by a small box, and it is at the top of the search result page. It gives relevant information about the user’s query, and the user does not even have to click on it as the information is displayed in the snippet. No wonder that it is called as no click search.

8)Image and video SEO for visual searches:
Putting in the keywords to find images is common. But these days, you can submit original photos and images for visual search. For the visual searches, you must enter text in the image description and use good quality images and videos. Also, make sure that in the file name of the image include the target SEO keywords.

Conclusion:
If you want to have one of the most successful digital marketing strategies, then make sure that you include the above trends. Hire experts who can implement these trends so that you can get better sales.

Original Source: https://blog.alakmalak.com/digital-marketing-trends-of-2021/

Static, Dynamic, Ecommerce Website Design

 A website is important for any business, it is very effective medium to communicate and reach out the masses. But since you are reading this article I don’t think I need to convince you that it is important to have a website. Instead, I intend to guide you while you make the important decision on which type of website you require. It is really quite simple and once you have your business objectives clearly laid out along with the possible options, you will feel the same way.

Knowing the type of website you need:

Knowing the type of website you need:

• There are many different kinds of website possible, right here today in 2014. However from the business perspective there are only three main types of websites that you should select from.

• They are static website, dynamic website or e-commerce website. The website types names are a big give away on what to expect from each type of website.

• Here is a slightly detailed explanation on each one of them to help you make the important decision on the type of website that you require.

Static Website:

• A static website is a very simple website that doesn’t make use of any programming language. Although it does require the use of HTML (a mark up language) and possible even a little bit of JavaScript as well. What this means is that there is almost none or extremely little server side processing required to view the website.

• How do you know if a static website is suitable for you? Well it is quite simple really.

• If you require a quick an easy website which you do not require to update regularly (or have a good maintenance contract for updating) then you pick this.

• It is important to note that such website are not interactive and usually do not store any form of data (including user data).

Dynamic Website:

 

• Dynamic website are just the opposite in some sense. A dynamic website makes use of programming languages, which means that it involves server side processing in order to render a page.

• Needless to say that the processing takes up time and thus the dynamic website tend to be slower than the static ones. But don’t be mistaken in to thinking that a dynamic website is bad because it is slow.

• Dynamic websites too can be optimized so that they are not extremely slow against which there open many other possibilities. For example it is possible for you to quickly modify the content of just about any page on the website if you have opted for a dynamic CMS web design (website). The possibilities are endless from providing a photo gallery to an interactive quiz.
• Click here to read more

9 Reasons that make ReactJS one the best choices for Web App Development

 For front end development ReactJS framework is a good option. This flexible JavaScript library has been developed by Facebook. It helps you create web applications that are fast and simple and ones that have scalable frontends.

Here are some reasons that will convince you that ReactJS is the best choice for your web app development.

ReactJS is Responsive — Mobile Friendly:

The app has to be mobile friendly as only then you can leverage maximum benefits from the application. When you make use of the ReactJS framework, you can be sure of building an application that is mobile responsive.

With ReactJS, you can build a rich UI (interface):
If you want your app to be successful, then you just cannot compromise on the quality of the user interface. ReactJS has declarative components that help you build rich interfaces that have good quality.

Upliftment of developers’ productivity is possible with ReactJS:
ReactJS comes with the component reusability feature, which makes redeployment of the same digital objects. It is a simple process that makes maintenance of code easier, and it also helps to improve the developer’s productivity.

ReactJS is used for dynamic page updating:
Does your app have too many dynamic web components? Then you must choose ReactJS for app development. This is because, in the case of apps developed with this framework, when one component is updated, the other related components are updated automatically.

VDOM highlight permits developers to develop advanced UI:
Virtual DOM or VDOM is one of the most important features of ReactJS. In this case, in the memory, the representation of the UI component is kept. Then the library will sync it with the real DOM. This feature helps the developer to develop advanced UI, and the developer can develop apps that have high performance.

Super-quick Rendering is an important aspect of ReactJS:

In the case of a high load complex app, the structure of the app can have an effect on the performance of the app. Therefore, if the developer is building a complex app, then he needs to define the app structure at the beginning. But with ReactJS, one can easily build a high load web application. With the Virtual DOM feature, the developer can first test all the changes on this virtual representation of the DOM, and this can help him check the risk involved with each modification.

Component Style Architecture of ReactJS:
In the case of ReactJS, it is possible to reuse the components as it has component style architecture. This helps to bring down the maintenance cost of the app at a later stage.

In ReactJS, you can load many third-party components:
While building an app, you may have to load a third-party library for a particular component. ReactJS will let you load third-party components.

ReactJS allows writing custom components:
With the Syntax extension JSX, it is possible for the developer to write components. These components accept HTML quoting.

Conclusion:
As you can see that ReactJS is an excellent frontend framework. It has many important features due to which developers prefer to use it in the development of web applications.

8 SEO strategies that one must follow in 2021

 This is the year when many entrepreneurs will think of launching their startups. There are many established businesses that will want to spread their reach further. For this website is a handy tool. But having a website is not enough. Businesses need a well optimised website that will reach out to a greater number of target audiences.

Follow these important aspects in your SEO strategy without fail:

Optimise for BERT:
To leverage machine learning and natural language processing, BERT is very important.
Search engine giants Google, Bing, etc., give lots of importance to BERT. Therefore, when
you are optimising the website, you have to keep BERT in mind.

Use of featured snippets:
A featured snippet will occupy the position above the first organic search result, and it
will give the answer to the query that the user has typed. This is position zero, and we
are sure you understand the importance of this snippet. So, you must try to grab this
position zero at any cost in your SEO strategy.

Optimisation of content:
Your SEO strategy must include optimisation of the content. For this, the use of correct
keywords in the right way is very important. It is also important to find the correct
keywords, which can help to give a boost to your website in the organic search results.

You cannot lose focus on the content:
Along with the use of proper keywords, it is also important that the content is relevant
and informative, and well researched. It must be able to hold the attention of the target
audiences.

The importance of Structured Data:
Optimisation of the website can be done by proper use of Structured Data, which is also
called as Schema markup. It is a code that gives information to the search engine about
the page, and it helps in understanding the purpose of the page.

Knowledge Graph:
A knowledge Graph is an algorithm that gives information about entities, organisations,
public figures, etc. For the optimisation of the knowledge graph, you will have to keep inmind a few important things like Schema markup, Wikipedia page, verified social media
accounts, Google My Business Profile.

Link Building & Brand Building:
If you want to establish your company or product as a brand, then you have to have one
of the best SEO strategies. Efficient link building is one of the ways which can help in
building brands.

Focus on Visibility:
SEO visibility is important to increase awareness of your brand. You have to try and
achieve a higher ranking in the Search Engine Result Page so that your target audiences
are more likely to find you when they search for something that is in context to your
company, products, and services.

Conclusion:
It goes without saying that SEO strategy is a vital part of digital marketing strategy.
Keep the above points in mind while formulating your search engine strategy so that
you can reach out to a greater number of potential customers with ease.

Benefits of Shopify for E commerce Development

As compared to offline stores, online stores are one of the best ways by which vendors can exhibit their products and services. The next thing that comes to mind is the choice of an e-commerce platform for the online store. You must go for Shopify, which has numerous advantages.

Here are some of the advantages of Shopify for eCommerce development :

Shopify is fast and user friendly:

Installation of Shopify is easy, and the admin interface is also very easy to use. Setting up an online store with Shopify is possible for even those people who are not well versed with web development. All that one needs to do is register with Shopify and then do the customization as per requirement.

Mobile Compatibility is an important benefit of Shopify:

We all know that most users use their mobile not just to surf an online store but also to make purchases online. When you make use of Shopify, you have nothing to worry about as it is compatible with mobile devices.

With Web2.0, you can create mobile responsive websites. The themes of this platform are mobile-friendly. Shopify also makes sure that the codes are updated depending on the market requirements. One can manage the online store with ease with the free mobile apps.

Shopify is SEO Friendly:

It is not enough to just have an attractive and appealing online store. Your target audiences must be able to find you online with ease. Shopify is equipped with some of the best SEO tools like SEO managers, Plugin SEO, and SEO doctor.

Wide Options of Payment Gateway with Shopify:

It is very important that your online store has a secure and reliable payment gateway. With Shopify, you get 100 payment gateway options. You can easily integrate these payment gateways in your online store.

Excellent Loading Speed as on cloud:

Shopify has reliable features, and it provides reliable infrastructure. It is found to load really fast. In fact, the e-commerce store is known to load in just a few seconds. This is because it is hosted globally, and it has optimized software and hardware packages.

Shopify is Customisable to a high extend:

Shopify theme store offers 160 themes, of which some are free, and some are paid. These themes are compatible with mobile devices, and they can also be customized by editing the code.

Security and Reliability of Shopify are outstanding:

In the case of e-commerce platforms, there is a lot of sensitive information of clients that need to be handled properly. Therefore, security and reliability are very important in the case of e-commerce platforms. Shopify offers the best security, and it is one of the most reliable e-commerce platforms.

Third-party integration – many readymade solutions available:

Integration of third-party API in Shopify is possible, and many readymade solutions are available.

Appealing and Attractive Interface:

The templates offered by Shopify are visually appealing, and the developers can use them to create user-friendly and attractive e-commerce stores.

No tech worries with Shopify:

You do not need technical expertise with Shopify. You can install it with ease, and it also takes care of aspects like software updates, spikes in traffic, etc.

Conclusion:

As you can see, Shopify has many amazing features and benefits. It is one of the best interfaces that you can use to build your e-commerce website.