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Amazing benefits of DevOps that you must know

 The coming together of the operations and development teams is a very

useful combination for the organization. It helps to create a unified

approach for system administration and software development. Here are some important advantages of DevOps that will convince you how important it is for your organization to adopt DevOps.

Reduction in the delivery time:

DevOps focuses on automation, giving feedback at the earliest, and constant

delivery. With DevOps, it is possible to make software development at a

faster rate. This approach helps to get feedback faster as well as

continuously. So, if there are any drawbacks then the same can be rectified

at the earliest.

Better efficiency:

In DevOps, the operation team and the development team are working

together throughout the software lifecycle. This collaboration helps to

improve the efficiency of the process.

With DevOps there is time for innovation:

In many companies that do not follow DevOps, it is found that the teams

are always busy with maintenance work and fixing glitches. Due to this,

they do not have time to think about more innovative things which can help

them give better results.

With DevOps there is more time to focus on other business activities:

DevOps helps your team to complete different tasks faster and makes them

more efficient. When the operation and development teams are functioning

with complete efficiency you have more time to focus on other business

activities which can help to increase the profitability of your company.

Better collaboration between teams:

Many times, problems in organizations arise due to a lack of

communication. Miscommunication can make things difficult. But with

DevOps, there is better collaboration between teams and hence there is

very little room for miscommunication and misinterpretation.

DevOps is a cost-effective approach:

DevOps helps to do away with capital expenditure that is not important.

When the DevOps approach is adopted then not much maintenance and

upgrade is required. All this helps to save costs. It helps in saving money

which one can use for other important things of the organization.

DevOps brings more stability to the organization:

When the company uses DevOps, it makes the operating environment more

stable. It becomes possible for the team to complete the assigned tasks fast

and with ease.

With DevOps there will be a better customer experience:

With DevOps, the failure rates decrease, and the deployment frequency of

the organization is found to improve. The applications are found to work

flawlessly, and all this will naturally lead to better customer satisfaction

and the companies will get the benefits of the same.

Conclusion:

If you want to offer quality digital services quickly then you have to adhere

to DevOps. The DevOps approach is here to stay and as a company, you

have to work towards adopting it at the earliest if you want to offer the best

services to your customers.DevOps helps in improving collaboration between your teams and it also helps you to save valuable time as well as money.

Original Source:  https://blog.alakmalak.com/benefits-of-devops/

8 Outstanding Benefits of Magento for ecommerce development that you cannot ignore

Are you looking for one of the best eCommerce solutions for setting up your online store? Then you must take into account Magento, which is a popular and scalable solution. It has some of the best features and ample benefits. We have listed down a few benefits of Magento to give you a better idea about why developers prefer Magento.

Magento is a mobile-friendly option:

Fast loading websites are known to give better conversions. Developers use

Magento as it helps to create websites that load really fast. We would like to

point out here that you stand a chance to get almost 3% more conversion

for every second that the website loads faster.

Take a look at the prebuilt advanced SEO features of Magento:

Magento has the basic SEO features, which include description entry for

each page, title, keywords, etc. In addition to these basic features, it also has

advanced SEO features. One such feature is automatic URL creation. This is

SEO optimized, and the user does not have to go through the hassles of

creating the URL manually.

You get customizable security options:

Customization of multiple levels of security permissions is possible with

Magento. This helps to protect the website against security breaches.

Examples of customizable security options are secondary password

prompt, login screens with Google reCAPTCHA.

Magento is enterprise-ready:

Your business is bound to grow from a few orders to a large number of

orders. Therefore, while building your eCommerce website, you have to

make use of scalable solutions. Magento is a scalable option. This feature-

rich solution has multiple functions for businesses of all sizes. It has

different tools that will be useful as your business grows. It has intelligent search options:

Are you looking forward to a much better user experience? The intelligent

search features of Magento help you do this with ease. It has different

search filters, which makes the filtration of products easy. Customization of

search terms with auto-suggested terms is possible with Magento.

Excellent community support:

Several developers are using the Magento framework for the end-user. So,

it is easy to find a developer for the customization part. Also, there are

plenty of readymade plugins that help to save time. Some of the plugins in

the case of Magento are available for free.

Magento has currency and language support:

This framework supports many international currencies and languages.

Therefore, it is possible to make use of the Magento framework for

international stores. The addition of a new language with little

customization is possible in the case of Magento.

Magento is a time saving and money-saving option:

The community edition of this open-source framework is available for free.

So, you have to spend only on the customization part. You end up saving

lots of time and money, which you can use on your business's marketing.

Conclusion:

As you can see, the popular and easy to use open-source framework has

many benefits. With Magento, one can easily build beautiful and user-

friendly eCommerce websites.

Original Source: https://blog.alakmalak.com/8-outstanding-benefits-of-magento-for-ecommerce-development-that-you-cannot-ignore/

8 Outstanding Node js trends that you cannot miss in 2020

 When it comes to developing scalable solutions developers depend on Node js. This is a

robust open-source framework that is found to be one of the most cost-effective
solutions. Here are some important trends of Node js which every developer must
follow.

Microservices facilitated by Node.js:

Microservices means no server approach. With microservices, it becomes very easy to
maintain the code. The effectiveness of the project is found to improve. Management of
large projects becomes easy.

GraphQL deployment in Node.js apps:

It is believed that in the coming times this feature of Node.js will grow considerably. One
can effectively use sources of multiple data and it can also be used cost-effectively. The
best part about the GraphQL deployment is that it lets you create new features.

Real-time apps or Node.js apps:

Real-time apps are in great demand these days. Whether it is an app for food delivery or
whether it is Google docs or the trading platform real-time apps are what people want.
It is here that Node.js can be useful. By backend processing, Node.js simplifies the work
of the developer and it supports web socket protocol. With Node.js you can develop
video conferencing apps, gaming apps, chat apps, etc.

Internet of things- A backend development:

Due to microservices and real-time approach Node.js can be useful in the case of the
Internet of Things. Node.js has a data-centric approach and can be very useful to
develop IoT apps. At the server end, Node.js needs low resources and it also does not
occupy much memory. It is known for the faster and real-time execution of IoT
applications.

Scalability & Reusability:

It is always better to use scalable solutions for business because adaptability becomes
easier as the business grows. Node.js is a scalable framework. It is also known for its
reusability, flexibility, and better feature updates.

Serverless architecture in Node.js:

Due to the serverless architecture of Node.js one does not have to worry about the
maintenance of any server or hardware. With Node.js it is possible to complete the work
faster and it also becomes possible for the developer to give a good quality product.

Cloud Solutions:

Cloud computing is a preferred option as it is a cost-effective solution and it is also
known to improve performance. Node.js because of its serverless architecture can be
used for building cloud-based apps. Node.js is not only used to build new cloud apps but
it can also be integrated into existing cloud-based apps. Google has made available to
developers Node.js tools for faster cloud app development.

Frameworks used by Node.js Development Company:

Due to the different benefits, many developers prefer to use the Node.js framework. We
would like to mention here the different frameworks used for the Node.js development
companies. These are Meteor.JS, Express.JS, Koa.JS, Nest.JS, Hapi.JS.

Conclusion:
For web and app development the above-mentioned trends of Node.js are very
important. So, for your next project make sure that you hire a Node.js development
company.

Original Source: https://blog.alakmalak.com/node-js-trends-in-2020/

Why Social Media is Important for Your Business Today?

 Let’s start with one simple fact, no business whether big or small can escape from marketing. It doesn’t matter even if you’re running a small business shop or a multinational company, social media is an essential and vast platform for your business today social media.

The importance of social media in business is growing at warp speed and it’s booming like never before. From the last decade, as you can see that social media is booming through the internet in the lives of millions around the world for sharing ideas, thoughts, and information through the virtual networks and communities.

Social media plays a major role in connecting the world through the internet and business marketing has grown up immensely because it provides incredible benefits for reaching millions of customers worldwide.

One of the main reasons why social media is important and very much effective for your business is that social media users share information with each other. In fact, that sharing is the main reason why whole social media networks exist.

No, the social media wave isn’t going to end anytime soon. With more and more people joiningsocial media sites today each passing minute and using them regularly and efficiently, the social media industry is bound to become bigger and bigger in the upcoming years. And your business should take advantage of it if you want it to survive in this digital marketing world.

With such amazing growth, social media platforms help you to reach and connect with your customers to gain the attention of more potential customers, increase awareness of your brand to generate more business on a higher level, boost your business leads and sales, enables businesses to get exposure, traffic and gain market insights.

Social media provides immense potential and opportunities for businesses not because it sounds simple but because their target audiences are hanging around the popular social networks and they’re constantly and repeatedly engaging with their favorite brands and connecting with them and also with each other on different levels.

Therefore, by giving social media touch to your brand, you will not only generate more business but also connect with your customers to provide better and high services. And what you might not know is that it actually makes your digital marketing easier too.

The results? Here are some more social media statistics and facts that prove beyond doubt then importance of social media in business.

According to 2020 social media statistics, there are now 3.81 billion people actively using social media in the world, and this is an increase of 9.2% year on year from 3.48 billion in 2019.

More than 50 percent of social media marketers believe social media positively influences their company’s revenue and sales.

Nearly 80 percent of companies share mostly original content on social media.

An interesting research shows that a user spends an average of 3 to 4 hours in his social media account everyday including messaging and chatting.

If you are still not convinced by these, Here are six reasons you should try to realize social

media is a wise move and very much important for your business today

1. Global Reach

“Social Media”, the name itself says it all. “Social” means relating to society or to the way

society is organized and “Media” refers to various means of communication.

For example,

through videos, music, photographs, podcasts, radio and television etc. So social media is the sharing of information and communication between people on the internet through mobile and computer devices.

Social media can be used to reach a global audience. In contrast, social media provides a very inexpensive means of reaching a global audience in a flash.

Nowadays, people are not only dependent on Google search as search is not limited to the web search engines only. It has moved beyond, and that is why social media platforms have become the new search engines.

Just imagine if your content goes viral, then there is no telling how many people it will reach and the great thing is it's free of cost. With the increased use of the internet over time.

You have surely noticed that now people shift to more advertising online than in print media, radio and television. For example, have you seen the ads on Instagram, Facebook, or when you play YouTube videos? So in this way, social media allows for tremendous outreach and global networking.

2. More Customer Engagements

Customer engagement is the ongoing interactions and the emotional connection between

customer and company over a brand.

Social media opens the conversation for direct and instant interaction to the customer for building a relationship and loyalty.

Social mediaengagements allow you to show the personalized aspects of your brand and help you to connect with your target audience in a personal way.

When you post some valuable and informative content about your brand or company on social media, you will find an increasing number of people following you and you will also find people discussing your products and company in the comment section.

On social media platforms, you have the freedom and opportunity to be more conversational so you can connect directly and talk more about your brand to your targeted audience. Ultimately, that will help you to grow your business and sell your products with ease.

3. Cost Effective Marketing

As we discussed earlier at the starting point, no business can escape marketing. After all, social media is all about marketing.

By using social media you not only generate more business, brand awareness, attention, recognition and authenticity, but it also makes your digital marketing more and more easier.

Marketing costs add up and not every business can afford huge campaigns, but marketing through social media enables cost effectiveness by cutting marketing costs – And this is one of the most notable advantages of social media marketing.

You don’t need to have a huge amount of money to run your social media marketing campaigns. Regardless of the size of your budget, you can easily and effectively run social media marketing campaigns to generate more leads and sales of your business. And for every business, small or big, it’s a boon.

4. Building the Reputation

Reputation for a company is the opinion that people in general have about the products,

services and the brand.Which means consideration. It’s how people consider or label you

either both good or bad, and it’s a serious matter.

Anyone who has been in a business knows that a single negative comment can be more harmful than just about anything else. Someone has said previously, with every one dissatisfied vocal customer, you can lose around ten customers and with every satisfied vocal customer, you can gain around ten more customers.

For this reason, maintaining the image of your business is very important. Through social

media, you can track the level of customer’s satisfaction via their comments, and it also helps in solving their issues and you can easily reply to potentially negative comments immediately to maintain the image of excellent customer service you want your business to have.

5. Knowing Customer Insights

Customer insights refer to having a deep understanding of your customers, their behaviors, their preferences and even their needs and satisfaction. In other words, collection, deployment, and interpretation of information used by the businesses to have a deeper understanding of how their audience thinks and feels.

If you observe deeply what your customers say on social media, you will become pretty much familiar with their area of interest as well as their likes and dislikes. You can use this information to improve the satisfaction of your customers.

You can also use social media analytics to know what kind of trend is going on within your target audience. So in this way, knowing the interest of your customer is very important to grow yourbusiness today and social media is a powerful platform for you to gain such insights.

6. Provide Support

Those days are gone when customers allow you for a long time to solve their problems related to products or any other services.

Nowadays, everyone wants a quick and supportive response for solutions to their problems. Instead of going directly to the company’s email address most of the customers prefer to post their facing problems regarding the products and services on their social media handle.

So by staying active on social media is an effective way to understand their problems and to take quick steps to solve the problems.

In this way, you can provide support to the customers by creating a system for tracking comments, questions and complaints on social media. You can respond as quickly as possible to questions and concerns by listening to their queries and make customers feel heard.

By providing support you can keep your customers happy and positive.

7. Higher Conversion Rates

Using social media, you will have a great advantage of more customer engagements and by engaging your customers on social media you will likely retain them. You should keep this in mind that the probability of selling to an existing customer is around 50 to 70 percent, while the probability of selling to a new prospect is around 5 to 25 percent.

Hence, the new customers who interact on social media with your business have a higher chance of staying with you longer. In this way, by focusing on creating the meaningful content to captivate the customers you can become loyal to them and at the same time that improves the credibility of your brand.

Take advantage of social media to build the lasting relationships with your customers and

convert them into higher conversion rates.

By now, you have understood why social media is indispensable especially for small businesses.

But the importance of social media in business can only be understood once you start applying what we discussed. Every business today needs to use social media platforms in the best possible way because social media is essential for business. Take a first step, create a profile, and start engaging with your customers.

Original Source: https://blog.alakmalak.com/why-social-media-is-important/